UBALL's Humble Beginnings
In a family of four kids, we all loved playing basketball. Yet, we always had to find the nearest blacktop or gym. Sitting on the beach, we saw every other sport. It didn't make sense to us why we weren't seeing basketball. And so, Uball was created to make basketball accessible for everyone, everywhere.
Tim Shields, CEO, and Molly Shields, Vice President, are co-founders of Uball. Tim left the University of Virginia to pursue Uball full-time, while Molly is entering her senior year at UVA. Their love of sports and their entrepreneurial spirit helped them see an opportunity to create something completely new - revolutionizing the way people play basketball.
Uball is powerful: it brings people together.
Whenever Uball is setup, it becomes a spectacle. Uball is both completely new and familiar, all at the same time: a hoop on a beach or a field is something few people have seen before. But it is instantly recognizable because people see basketball.